Club Customisation Service
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Loft and lie adjustments

Loft is simply the loft on the face of each club in relation to the ground; lie is the angle of the shaft in relation to your stance.

Every player can have their own unique degree of loft on each club depending on the ball flight they like to hit, providing that there is consistency between the lofts enabling you to get consistency between the distance each club goes. Not only do these need to be set correctly but they need to be checked and adjusted as the club faces gradually bends over time.

The lie is of even greater importance, if the angle of the club is not in relation to your posture and set up then the club will not get a consistent, solid strike on the ball; if the club is to upright you will hit a lot of shots pushed to the right, if it is too flat you will pull a lot of shots to the left.

Swing Weighting

The swing-weight of a club is the balance of the overall weight of the club. The higher the swing-weight the more the weight is distributed towards the club end and vice versa. It is expressed in alphanumeric designations such as D-1 or D-2, with the higher letter-number combinations indicating a club whose head is heavier in relation to the grip.

Even the best club heads come with a +/- 2 to 3 grams each. Having your swing weights checked and matched will ensure that each club feels and swings exactly the same, whilst getting the swing weight right on your driver will allow you to achieve your maximum distance.